Compact Editions are launched for The Age & The Sydney Morning Herald

MEDIA RELEASE 

NEW ERA BEGINS AS THE AGE AND THE SYDNEY MORNING HERALD COMPACT EDITIONS ARE LAUNCHED 

-biggest change ever undertaken by Fairfax-
-new format is easier to pick up, harder to put down - 


March 4, 2013: A new era in Australian newspaper publishing begins today with the launch of the weekday compact edition of The Age in Melbourne and The Sydney Morning Herald in Sydney. 

The compact print edition launch is a significant moment in the history of Fairfax Media, enabling readers to engage with both mastheads in a more user-friendly print format. 

“Our readers have asked us to change, and we have responded to that with a more reader-friendly format, which will continue to deliver the same quality, independent journalism that has earned the respect and trust of our readers for more than a century and a half,” Fairfax Metro Media CEO, Jack Matthews, said. 

As the presses rolled on the new weekday The Age and Herald, new upgrades were also rolled out on both mastheads’ market-leading websites, mobile sites and tablet editions today. 

The homepage for theage.com.au and smh.com.au have been extensively redesigned, based on consumer research that called for cleaner and better organised homepages that are fully tablet-friendly. The smartphone m-sites have also been updated with many new features, including video, photo galleries and content sharing via social networks, while the tablet apps will now include an evening edition from 6pm every day. 

Fairfax Metro Media Editorial Director Garry Linnell said today’s launch would stand as a powerful reminder of the outstanding qualities of The Age and The Sydney Morning Herald. 

“Readers have asked us to move away from a format that doesn’t suit the modern workday,” he said. 

“Just as The Times of London has done, and now like so many other quality publications overseas, it’s time to give readers the size that suits. 

“The change will make the papers much more convenient for the thousands who read us on public transport and we’ll be introducing new weekly lift-outs to give readers even more reason to spend time with us. From today onwards, The Age and the Herald will be easier to pick up, but harder to put down,” Linnell said. 

Fairfax developed its compact edition for both newspapers after extensive research which found that while readers would welcome the change to the compact format, they stipulated that The Age and The Sydney Morning Herald must retain their commitment to the quality journalism that has made them Australia’s most trusted newspaper brands. 

“Our format might have changed but quality of our content will not,” Linnell said. 

The big question for readers is what they will see in the new weekday compact The Age and The Sydney Morning Herald

Each edition will have an increased number of pages, so no content will be compromised. 

All key content pillars of news, politics, sport, opinion, world and business remain. 

Complementing the existing weekday lift-outs of Good Food/Epicure, Money and The Guide/The Green Guide, will be two new sections: ‘Pulse’ a new fitness, health and wellbeing section and a rejuvenated entertainment section ‘The Shortlist’. 

Pulse is a smart and savvy health, science and wellbeing section. It will appear in The Age on a Monday and in the Herald on Thursdays, and will showcase the breadth and depth of both papers’ health and science reporting. 

Regular features will include medical advice, health and science reports, pet care and where to find the best gyms and spas.

The Shortlist is a Friday section which gives readers their ticket to the weekend - it's all about what to do, where to go, what to see. It will be a weekly guide to the best entertainment in each city. 

The section covers the pick of movies, music and theatre with reviews, interviews and extensive lists, from the latest film releases, to the best gigs and stage shows, with news, reviews, ratings, recommendations and listings. 

- ends - 

Downloadable PDF (PDF 77.8KB)

About Fairfax Media
Fairfax Media is a leading Australasian media company with metropolitan, rural and regional publications and websites across Australia and New Zealand. Fairfax Media publishes the highly respected metropolitan publications The Sydney Morning Herald and The Age along with Australia’s leading online news websites smh.com.au, theage.com.au, Brisbanetimes.com.au and WAtoday.com.au. Other niche websites include the popular parenting website Essentialbaby.com.au and the youth site TheVine.com.au. The company has a large stable of successful websites in key vertical markets including RSVP.com.au, Stayz.com.au, InvestSmart.com.au, OMG, Australian Property Monitors, Commerce Australia, TenderLink and the recently acquired Occupancy. Fairfax Media also has a strong classified advertising business with print and online publications including: Drive, MyCareer, and Domain.