Fairfax Magazines Readership has Kiwi Audiences Covered 2011

14 Feb 2011

The latest Nielsen National Readership and ABC Audited Circulation figures released today show leading lifestyle publisher Fairfax Magazines continues to have New Zealand audiences covered. All Fairfax Magazine consumer titles recorded year-on-year readership growth.

Fairfax Magazines’ best performers are NZ Life & Leisure with 28.6 per cent increase in readership and 8 per cent in circulation year-on-year, Boating NZ with 16.1 per cent readership growth year-on-year, NZ Fishing News with 23.1 per cent readership growth year-on-year, NZ Lifestyle Block with 18.3 per cent readership growth year-on-year, and NZ Gardener with a year-on-year readership growth of 12.1 per cent.

"NZ Life & Leisure continues to lead growth in the lifestyle market as the fastest growing magazine in the category and is one of the fastest growing overall. NZ Life & Leisure editor Kate Coughlan says "We are delighted with this powerful readership growth and the way our readers are promoting the magazine to their friends and family."

While food titles across the board have delivered strong readership results, Cuisine firmly remains the market leader reaching over 400,000 readers and NZ House & Garden again leading the home and garden category with 561,000 readers.

Fairfax’s male interest titles performed well again over the year, with NZ Fishing News snaring a healthy catch of new readers, now reaching 320,000 New Zealanders. The portfolio of men’s titles attract a large male audience across the country, reaching 724,000 kiwi males.**

Fairfax Magazines General Manager, Lynley Belton, is delighted with the strong results across the Fairfax portfolio of titles and the medium in general, which goes to show magazines are well and truly supported by New Zealanders.

“The strong growth in readership and circulation demonstrate our magazines are consistently delivering content that resonates with New Zealanders. These results are heartening for us, our loyal readers and our advertisers who can be confident that their message continues to reach the right audiences in big numbers.”

Sources:
Nielsen Consumer and Media Insights Jan – Dec 2010
Nielsen National Readership Survey Jan-Dec 2009
** Fairfax Media men’s titles, combined average audience – NZ Autocar, NZ Fishing News, NZ Lifestyle Block, Fish & Game NZ, NZ Trucking and Boating NZ.
NZ Audit Bureau of Circulation; Total Net Circulation; Jul - Dec 2010

ENDS

Released on behalf of Fairfax Magazines by Goode PR. Auckland. For more information or
to arrange an interview, please contact Vikki Lee Goode of Goode PR, Auckland on +64 9
480 9948 or 021 964 888 or email vikkilee@goodepr.co.nz

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