Fairfax Media launches their first Digital TV programme to NZ

16 Feb 2011

The first digital TV offering by a New Zealand website has been launched this week by media company Fairfax Media, via the country’s most popular news site, Stuff.co.nz.

‘The Breakdown’ is a twice weekly online short programme that will cover the 2011 Super Rugby competition.

Increasing national broadband penetration and speed has opened a new opportunity for Fairfax Media to produce digital TV.

“This has the potential to set new international standards for integrating sports news coverage,” according to Fairfax Media CEO Allen Williams.

“We have adopted a ‘content first, channel second’ approach to our journalism coverage. In reality this means that our news, in this case sports news, can be utilised across various channels with the same high level of journalistic integrity ‐ whether it be for our newspapers, magazines, online, video, mobile, apps, tablet and now our newly launched digital TV,” says Williams.

“This cross‐channel integration is unique to Fairfax Media, and is really only achieved due to the strength of our 750+ journalists giving a breadth and depth of quality content to reach 85.2%* of New Zealanders. The Breakdown is an opportunity to showcase Fairfax Media’s superlative talent in sports journalism in an informative, fast, reliable and entertaining package,” says Williams.

Approximately four minutes in duration, a sports preview show will be aired on Fridays and a review show will be available on Mondays at Stuff.co.nz and RugbyHeaven.co.nz.

Fairfax Media is drawing on its own talented pool of sports journalists including Duncan Johnstone and Marc Hinton for both quality content and presenting – as well as interviews with leading sportspeople and commentators.

Meghan Mutrie comes on board as the Host and Producer of The Breakdown. Mutrie is a journalist and former rugby international test player for Canada in both XV's and sevens.

Also launching soon is RugbyHeaven.co's Super Rugby app for iphone, brought to you by Stuff.co.nz. It gives rugby fans the very best in live Super Rugby news, comment and interaction. The Breakdown will also be available via this new app.


*Source: Nielsen Consumer & Media Insights Q1 – Q4 2010
For further information please contact:
Victoria Coleman
Marketing & Communications Manager, Fairfax Media
09 970 4008

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