Fairfax Media leads the way to complete coverage on the FIFA world cup

Fairfax Media has gone all out to cement its position as the leading online and print destination for New Zealanders in the lead up to, and during, the FIFA World Cup.

With unprecedented investment in editorial resource, Fairfax has developed the richest, most comprehensive interactive microsite for the World Cup in New Zealand at www.stuff.co.nz/sport/football/world-cup

"The World Cup is the biggest event on the sporting calendar and New Zealand has become a football nation, thanks to the All Whites' tremendous performance in getting through to the finals,” says Fairfax Digital Group Online Editor Sinead Boucher.

“Our World Cup microsite is the one‐stop shop for the best of the football action from South Africa. Fairfax's team of journalists will follow the All Whites' every move as well as put a New Zealand perspective on the wider tournament.

“Stuff will be right there with live action, video, results, player profiles and stats. Our web journalists will work around the clock to ensure Stuff is the most up‐to‐date and comprehensive site to get all your football news.”

Interested parties with access to Nielsen Market Intelligence can track the Stuff microsite’s traffic performance against other publishers who have chosen to openly list their site before and during the World Cup.

As New Zealand Football’s official media partner, Fairfax is sending four senior sports journalists to the World Cup and will also be leveraging off extensive coverage provided by Fairfax Australia, which will be featured on Stuff and in all Fairfax daily and Sunday newspapers.

Group Sales and Marketing Manager Sandra King says new premium ad positions as well as integration opportunities have been created for advertisers who are keen on reaching their audiences during this world class event.

“We’ve got football fans surrounded with multi‐touch point content. If you’re looking for highly relevant, engaging content, look no further than Fairfax.”

For further information regarding these advertising opportunities around the World Cup, which runs from 12 June ‐ 12 July, please contact your Fairfax Network media consultant.

Note:
With 2.3 million domestic browsers, Stuff.co.nz is New Zealand’s largest news and information website.*

Stuff Sports is the most popular online sports destination in New Zealand, reaching 27.5% more unique browsers than the second largest sports site in New Zealand on a daily basis.**

*Source: Nielsen Online Market Intelligence Domestic May 2010
**Source: Nielsen Online Market Intelligence Domestic Category Site Ranking for Sports May 2010

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