Fairfax Media names Cannes Young Print Lions 2011 winners

11 May 2011

Pip Perkins & Jennie Ko from DDB Group NZFairfax Media is delighted to announce the talented team that won the 2011 Young Print Lions competition at last night's award presentation.

This year's industry judges, Toby Talbot, Group Executive Creative Director at DDB, and Rob Jack, Creative Director at Special Group, said the work of Pip Perkins and Jennie Ko from DDB Group NZ clearly stood out from the field.

Rob says, "In the initial round of the competition it was difficult to determine a clear winner. So, to ensure we really did send our top talent to the world's largest advertising festival, we ran a finalists competition. The entry from Pip and Jennie entitled 'Reach the Unreachable' very cleverly delivered on our brief. Their demonstration of creative execution within the print medium, we hope, will serve them well on the international stage in Cannes."

The judges said "Clever insight which gives you real pause for thought and brings to life the message in a unique way.  The juxtaposition of the Calvin Klein brand - surely one of the most far reaching brands in America - within the Amish scene, really draws you in.  The team has created something that delivers for Fairfax Media and absolutely nails the brief - the result is the most campaignable concept of the top three.  A clear winner for its simplicity and insight."

The winning team will fly to France next month courtesy of Fairfax Media and receive full registration to the Cannes Lions International Advertising Festival, the largest and most prestigious advertising festival.

While at the Festival Pip and Jennie will compete against other young teams from across the world in the Young Lions Print competition where they will answer a brief to create a print advertisement in 24 hours.  They will also attend workshop sessions and presentations by world renowned industry professionals which allows for incredible inspiration and insights.

Check out the Cannes Lions website for more information - www.canneslions.com

For media queries, please contact Sandra King, Group Sales & Marketing Manager, by email: sandra.king@fairfaxmedia.co.nz or phone 09 970 4000.

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