Fairfax Media reaching 2.9m Kiwis across New Zealand

12 Nov 2010

Fairfax brands are enjoyed by 2.9m* New Zealanders aged 15+ all over the country, according to results from the latest Nielsen National Readership Survey.

In Auckland, Fairfax Media’s measured newspaper, magazine and online brands connect with 82.9* per cent of Aucklanders on a daily basis which is up 7,000 readers in the previous year. The Sunday Star‐Times has gained the most readers year on year in the Auckland region to now reach 202,000 aged 10+ (up 21,000). Nationally, Sunday Star‐Times reaches 548,000 New Zealanders aged 10+.

Fairfax’s Suburban Newspapers are performing well across the week, reaching 781,000 Aucklanders aged 15+ (also up 21,000).

In Christchurch, Fairfax’s newspaper, magazine and daily online portfolio reaches 280,000* Cantabrians aged 15+. With 221,000 readers, The Press continued its operations and provided breaking news throughout the recent earthquake, firmly entrenching its importance in the region.

In Wellington, The Dominion Post continues to be the region’s biggest newspaper with 225,000 national readers 15+, and a significant 90.1* per cent of Wellingtonians are connecting with a Fairfax brand on a regular basis.

The Waikato Times is still the country’s 4th biggest daily Metropolitan newspaper with 101,000 readers aged 15+, reaching 41.7 per cent in Hamilton.

In Dunedin, Fairfax community paper D‐Scene currently reaches 53,000 aged 15+, an additional 4,000 readers compared to last year and maintaining its lead over its established rival.

Confirming that magazines remain the number one leisure pursuit for consumers, nationally Fairfax magazine brands are thriving, with an additional 50,000 readers year on year now reaching 2.2m New Zealanders aged 10+. NZ favourite The TV Guide had an additional 16,000 readers and now connects with 661,000 people, while NZ Life & Leisure also continues to grow with a 21.3 per cent yearly increase to reach 114,000 and NZ House & Garden continues to lead the Home category with 552,000 readers. A stand out performer in the buoyant specialist titles is NZ Fishing News, which grew by an additional 38,000 readers to now reach 302,000.

Allen Williams CEO of Fairfax Media said it was wonderful to see Fairfax titles continuing to grow within the consumer groups they target, as well as unique browsers of Stuff.co.nz growing 64 per cent domestically over the last 12 months. “The latest results for newspapers, magazines and online just confirm that our high quality, relevant content across multi‐platforms is really engaging New Zealanders,” Mr Williams said.


*Combined AIR Fairfax Magazines, Newspapers, and daily Online audience
Nielsen National Readership Survey Q408 – Q309
Nielsen National Readership Survey Q409 – Q310
Nielsen Online Market Intelligence Domestic Unique Browsers, 0ct 09 and Oct 10

For further information, please contact:
Fairfax Media Communications and Marketing Manager Leanne Frisbie
(09) 970 4008 or 027 487 2794
email: leanne.frisbie@fairfaxmedia.co.nz

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