Fairfax Media to offer current subscribers free access to The New York Times

24 November 2014

Current subscribers to The Sydney Morning Herald and The Age will get 6 months free, unlimited access to NYTimes.com and some  NYTimes smartphone apps

Fairfax Media and The New York Times today announced a collaboration which will see current subscribers of The Sydney Morning Herald and The Age offered six months of free, unlimited access to The New York Times website and some smartphone apps.

The offer supports Fairfax Media’s strategy to reward its loyal subscribers – both print and digital – with access to a different perspective on world events from The New York Times’ leading journalists and columnists. 

As part of their paid subscription, current subscribers will have access to award-winning  journalism and multimedia content from The New York Times for six months, which has an annual value of $US195. 

This collaboration brings together two of the world’s most trusted and independent news brands. It also allows The New York Times to increase the reach and recognition of its global news coverage among Fairfax Media’s premium audience.

Fairfax Media’s Australian Publishing Media Director of Consumer Marketing, Vicki Aristidopoulos said: “Our focus is on providing loyal customers with rewards linked to accessing the best in quality content, features and experiences. This collaboration, with an esteemed publication like The New York Times, perfectly illustrates the type of exclusive rewards on offer. You will see more and more of this in the year ahead.”

Stephen Dunbar-Johnson, President of International for The New York Times said: “The New York Times is dedicated to producing the world’s finest journalism and we are keen to extend our reach to new global audiences. We are delighted that Fairfax Media is providing its existing subscribers with a generous sampling of the unlimited access that our digital subscribers rely on every day.” 

The Sydney Morning Herald is Australia’s number one in total masthead monthly readership*,  with more than 5.5 million readers across print, web, mobile and tablet, and has the largest online  news audience~ in Australia with more than 3.6 million monthly unique audience.   

The Age is ranked fourth nationally in total masthead readership*, with 3.4 million readers across print, web, mobile and tablet, and has the largest Victorian based news website~ with 2.1 million people visiting per month.

* Source; emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014, Nielsen Online Ratings August 2014, people 14+ only

~ Source; Nielsen Online Ratings September 2014